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Marketing: Managing Segments and Customers V2
By Harvard Business School Publishing
- Sim URL:https://assessments.hbr.org/simulate/harvard/marketing-customers
- Sim access:Other users may not view or explore the model.
- Sim plan: Simulate Enterprise
- Sim stats:This sim has been run 828499 times.
Harvard Marketing Simulation
(12)
Acting as CEO of a company that manufactures motors used in medicaldevices, students make a variety of marketing management decisionsover a period of 8 quarters. This single-player simulation focuseson the link between strategy formulation and execution, requiringstudents to face real-world challenges: budgeting for marketresearch, evaluating investment in product/ features, and exploringthe relationship between customer satisfaction and firmprofitability. Students also explore segmentation, targeting, andpositioning, and must learn to respond to customer needs whilemaintaining a level of consistency in marketing strategyformulation. Ideal for courses in Marketing (especiallybusiness-to-business issues), Strategy, and Consumer Marketing.